The exhibition focuses on fashion illustration in Russia. The project introduces the viewer to the bright, bold and relevant works of a contemporary artist and draws him into the wonderful world of fashion and beauty.

The author presented at the exhibition has a unique and recognizable author's style. Here you can find works done in both impeccable minimalism and in a sensual, provocative manner.

ILLUSTRATOR

Alena Lavdovskaya is one of the leading fashion illustrators in Russia. Graduate of the Academy of Art in San Francisco, NABA in Milan and MSTU. Kosygina, Alena has worked in the fashion industry and luxury fashion retail for more than 17 years, starting her career at Gucci and in the legendary creative department of TSUM.

Today her portfolio includes illustrative advertising campaigns for TSUM, Elle, Lancome, collaborations with Dior, Montblanc, Tiffany, Swatch, Guerlain, Make Up For Ever and other brands, covers and illustrations for Vogue, Harper's Bazaar, Glamour, Snc and L'Officiel; fashion comics, animations, experimental videos and the #360ART event project. For example, a collaboration dedicated to Gucci between Alena and international photographer from Munich Elizaveta Porodina, within which a series of illustrations, photographs and videos was born.

Alena draws at Milan and Paris fashion weeks as the official illustrator of the Camera Nazionale della Moda Italiana and FHCM (Fédération de la haute couture et de la mode).

Alena Lavdovskaya is also the author of unique immersive master classes on fashion illustration in Moscow, London and Milan, in which she strives to reveal the essence of the profession of fashion illustrator and return it to its legitimate status, as it was in the times of Antonio Lopez and Rene Gru.

Since 2017, Alena has organized her own agency, Fashion Illustration Studio, which specializes in illustration, animation and production for all areas of fashion and retail business - from production to retail. In 2018, Alena discovered art projects and plunged into the world of art. As part of a collaboration with Sketch AR, using augmented reality and the legendary Microsoft Hololense glasses, she began a series of portraits within the walls of the Museum of Russian Impressionism. It is also worth noting the chamber exhibition of works in galleries in Moscow and at the Russian Fashion Museum.

Curators: Irina Nikolskaya, Ekaterina Solovyova